Category Archives: MY News

Oct
12
We're looking for an Interactive Designer for our office in San Juan Capistrano. You will be a key role player for the creative of various digital initiatives, such as: Websites, Rich Media Units, Mobile/Tablet Apps, and Casual Games. Read More »
Sep
2

We got some love from HOW Magazine this month. HOW, A Leading Creativity, Business and Technology Magazine for Graphic Designers, put the new MoreYellow site on their “Top 10 Websites for Designers” list.

Check it out here: http://www.howdesign.com/design-creativity/top-10-sites-for-designers/september-2011-top-10-websites-for-designers/

Thank you very much HOW Magazine!

Aug
18

The project started with a simple idea. We wanted users' to possess magical skills just like the Lord of the Rings characters do. And we thought there was no better technology to help us display this than Augmented Reality.

This was the one sketch in our presentation that stood out to the client. So they asked us to develop the idea further.




From here we came up with a full Aug Reality campaign that got users to record video of themselves using the AR, then share it with their friends through Facebook. And to make a campaign out of it, we built multiple weapons into the AR that could be released in consecutive months.

We made a sword version of the AR for the Aragorn fans.



Here's the 3D tests as we were finishing the sword moves.



Then we made a whip action for the Balrog fans in the game. Excuse these drawings, we made these quick at lunch. Ha. But they got the point across.



Here's the 3D tests of the whip progress.



Also, for the fireball, here's some of the first test animations.



Website


Then as we were building the AR application, we were designing out how we wanted the site to look. Here's some of the first comps we built to show how it would look and work. We really were attached to 2 different styles from the beginning.

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Aug
15

Well, its about time for an update. We hope you like the new style. Take a look around, we’ve got new work, good reading in our blog and lots of eye candy.. Enjoy!

Aug
11
This was a really fun project for us. Most old time and modern day circus’ contain such killer art and style. From the character’s costumes to the circus signs, all is meticulously designed. You also have all these interesting people with a bunch of different talents that come and work together to put on an amazing show. There‘s so many similarities to how an agency works, that we couldn’t help but play off of it for the new concept behind our identity. Here’s a Behind The Scenes look for how we created everything .

This first walk-through shows how we developed the “Company” main header graphic from concept sketches to finished 3D.





The Cannonball Man is one my favorites. He’s all about confidence, chest out, eyes closed, and saluting his respect for his mission. We worked on many versions of this guy, here’s his sketch, to one of our first models, to his finished image.





And here’s the finished image.



Here’s the opening shot for the Homepage Header. Our Ring Master stands out front with his hands in the air and welcomes everyone to the Circus.

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Aug
11
This project was a pleasure to work on. We were given the freedom to not only create the Website and Game Cover Art, but we also were given the opportunity to create the KeyArt that all the materials would be built around. Nothing better than having the creative freedom to build all elements to work perfectly with each other. KeyArt sketch(above) turns into first round renders(below).



The finished image. We then used it for the Cover Art as well as the Homepage of the Site. We built the UI of the site to work with the Image. See the built site page to see the animated Particle FX in the scene. Preview Page The game is known for its Co-Op gameplay. So we wanted to build an image where you could see the all the guys kicking back together and enjoying themselves as a group. We thought it would be pretty cool to see everyone pulled away from action with a cool view of the city below that they just went through and destroyed. See the built page to see the animated Particle FX in the scene. Preview Page
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