The project started with a simple idea. We wanted users' to possess magical skills just like the Lord of the Rings characters do. And we thought there was no better technology to help us display this than Augmented Reality.
This was the one sketch in our presentation that stood out to the client. So they asked us to develop the idea further.
From here we came up with a full Aug Reality campaign that got users to record video of themselves using the AR, then share it with their friends through Facebook. And to make a campaign out of it, we built multiple weapons into the AR that could be released in consecutive months.
We made a sword version of the AR for the Aragorn fans.
Here's the 3D tests as we were finishing the sword moves.
Then we made a whip action for the Balrog fans in the game. Excuse these drawings, we made these quick at lunch. Ha. But they got the point across.
Here's the 3D tests of the whip progress.
Also, for the fireball, here's some of the first test animations.
Website
Then as we were building the AR application, we were designing out how we wanted the site to look. Here's some of the first comps we built to show how it would look and work. We really were attached to 2 different styles from the beginning.
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