Category Archives: MY News

We got some love from HOW Magazine this month. HOW, A Leading Creativity, Business and Technology Magazine for Graphic Designers, put the new MoreYellow site on their “Top 10 Websites for Designers” list.

Check it out here: http://www.howdesign.com/design-creativity/top-10-sites-for-designers/september-2011-top-10-websites-for-designers/
Thank you very much HOW Magazine!

The project started with a simple idea. We wanted users' to possess magical skills just like the Lord of the Rings characters do. And we thought there was no better technology to help us display this than Augmented Reality.
This was the one sketch in our presentation that stood out to the client. So they asked us to develop the idea further.


From here we came up with a full Aug Reality campaign that got users to record video of themselves using the AR, then share it with their friends through Facebook. And to make a campaign out of it, we built multiple weapons into the AR that could be released in consecutive months.
We made a sword version of the AR for the Aragorn fans.

Here's the 3D tests as we were finishing the sword moves.
Then we made a whip action for the Balrog fans in the game. Excuse these drawings, we made these quick at lunch. Ha. But they got the point across.

Here's the 3D tests of the whip progress.
Also, for the fireball, here's some of the first test animations.
Website
Then as we were building the AR application, we were designing out how we wanted the site to look. Here's some of the first comps we built to show how it would look and work. We really were attached to 2 different styles from the beginning.
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Well, its about time for an update. We hope you like the new style. Take a look around, we’ve got new work, good reading in our blog and lots of eye candy.. Enjoy!

This first walk-through shows how we developed the “Company” main header graphic from concept sketches to finished 3D.


The Cannonball Man is one my favorites. He’s all about confidence, chest out, eyes closed, and saluting his respect for his mission. We worked on many versions of this guy, here’s his sketch, to one of our first models, to his finished image.


And here’s the finished image.

Here’s the opening shot for the Homepage Header. Our Ring Master stands out front with his hands in the air and welcomes everyone to the Circus.
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KeyArt sketch(above) turns into first round renders(below). 

The finished image. We then used it for the Cover Art as well as the Homepage of the Site. We built the UI of the site to work with the Image.
See the built site page to see the animated Particle FX in the scene. Preview Page
The game is known for its Co-Op gameplay. So we wanted to build an image where you could see the all the guys kicking back together and enjoying themselves as a group. We thought it would be pretty cool to see everyone pulled away from action with a cool view of the city below that they just went through and destroyed.
See the built page to see the animated Particle FX in the scene. Preview Page
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