Well, let’s just say this project was fun as hell to bring to life. To promote the wildly popular adventure game by renowned game publisher EA, we developed what we like to call an “Advergame”. Part ad, part mini flash game, and a whole hell of a lot of fun.
When players visited the flash site their objective was to see how many Shades (evil spirits) they could send through the depths of the 9 levels of Hell. The site allowed players to post their top scores and encourage them to share the sinfully fun experience with friends.