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17500 Red Hill Avenue Suite 180
Irvine, CA 92614
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Emoji Blitz
Disney asked us to help promote their newest mobile title, Emoji Blitz. We accomplished this by creating an interactive influencer program with real world engagement and an online activation.
CLIENT
PROJECT TYPE
Influencer Content Campaign
01
Boardwalk Blitz
Stuart Edge
Influencers
Maddie Jane
We hit the streets of New York’s Time Square and Downtown Disney in Anaheim to interview fans and let them know about Emoji Blitz. The interviews were hosted by Stuart Edge and Maddi Jane two influencers that reach perfectly into the target audience.
The hosts surprised people on the street with trivia about Disney characters, connecting fans to the game. This allowed the audience to be entertained while learning about Emoji Blitz in an unobtrusive way.
Integrating Brand
In each video, we customized all the motion graphics, sprite animations, and emoji expressions that reacted dynamically to the participants answers, this is how we subtly messaged Emoji Blitz without interrupting the high-energy of the hosts.
02
Leaderboard Challenge
After building massive awareness we drove downloads by creating an interactive Leaderboard Challenge. We partnered with popular mobile gaming influencers as they challenged their fans to beat their high score in Emoji Blitz.

Influencers play, promote, and share their high scores with fans

Fans are encouraged to download the game and try to beat the high score

Fans post their high score in the comments section
03
User Acquisitions
With the videos completed, we maximized awareness across Disney’s fan base and the targeted audiences from our influencers. We accomplished this by creating and distributing static assets and highlight videos. Partnering with Disney’s media team we provided custom assets utilizing footage from the influencers that would reach directly to their audiences organically.
The Results
7M
Total Subscriber Base
1.2M
Video Views
60K
Social Engagements
5%
Engagement Rate