We partnered with VIZIO on Fathers Day to promote the launch of their new SmartCast system. Together, we created an influencer-led UGC program that allowed fans to share their favorite dad-inspired quote, so to honor them on their day.
Take a look at the full breakdown below.
A celebration of those countless pearls of wisdom from dads everywhere.
We all remember those countless pearls of wisdom dad would tell us. In this campaign we encouraged the audience to share those “Dadisms” that helped guide us, nurture us, and made us laugh when we were young.
Popular social influencers and dedicated videos
Fans can win a VIZIO SmartCast entertainment system for dad
Build the web application that lets fans create and share Dadisms
Custom Content Tool
We created a responsive web application that gave fans the power to create and share their own custom “DADISM” image to share with family and friends. We made it easy to share across social channels and learn about the new SmartCast system no matter what device was being used.VIEW THE WEB APP
We leveraged the full power of VIZIO’s current fan base by offering points toward their Fandemonium rewards program incentivizing them to share and spread the campaign by organic word of mouth.
Total Dadisms Created
We partnered with key social influencers to create dedicated videos to promote the “Dadism” campaign raising awareness to a new audience.
The campaign was a huge success. With over 800,000 video views combined with social media marketing, we were able to reach almost 5 million people. Close to 50,000 Dadisms were created by fans who spent an average 2 minutes on the application.
AVG. DURATION ON SITE
TOTAL CAMPAIGN REACH